Target Market Profile of the Cocktail Mixer - 550 Words

Positioning Strategy Since this is a new product entering in the market, we will be depositioning competing cocktail mixers. The question that we will be answering is what the product differentiation is relative to the competition. The reason that our cocktail mixer will be differentiated from all others is that everything the person needs will be put together in one kit, including premeasured mix packets (better than refrigerated mixes because this can be taken on the go, like a juice box) and a battery operated operated shaker with a detailed instruction book and 1 gigabyte flash drive with hundreds of extra mix recipes. There will be 24/7 product support as well as online support with online chat. The product difference will be everything is available in a fool-proof kit. Basically, anyone can make Las Vegas style drinks like a professional bartender. To keep prices down, a call center will be located in Israel in the Jerusalem are where there a large population of Anglos who speak American English w ithout an accent. While not as cheap as Indian customer service support, but the costs are cheaper than the U.S. and there are no accent or cultural problems. Indeed, there are a number of the population who are from the British Isles. The British accent has been proven to calm American anxieties and feel as though they are being lectured to by a person who knows it all. A smattering of Irish and Scottish accents will make the drink calls interesting with a barShow MoreRelatedEnergy Drink Marketing Report3887 Words   |  16 PagesExecutive summary This report provides analyses of the fast growing energy drink market and the top two companies of this sector, they are: Red Bull GmbH and Hansen Natural. The two companies sell Red Bull and Monster Energy drinks respectively. We will explore both company’s background information and their strategic marketing of differentiating from traditional soft drink industry and within the energy drink market itself. We found that the macro and micro environment of the industry and companyRead MoreDesigning a Customer Driven Statergy23698 Words   |  95 PagesValue for Target Customers Previewing the Concepts So far, you’ve learned what marketing is and about the importance of understanding consumers and the marketplace environment. With that as background, you’re now ready to delve deeper into marketing strategy and tactics. This chapter looks further into key customer-driven marketing strategy decisions—how to divide up markets into meaningful customer groups (segmentation), choose which customer groups to serve (targeting), create market offeringsRead MoreQuestions On Confidential And Proprietary9361 Words   |  38 PagesThis document has been prepared by D’Arcy Polychrome Limited (DPL), in conjunction with its advisers. In this document DPL, its officers and advisers are called the Disclosing Parties. It contains: †¢ a â€Å"personal offer† (as defined in the Financial Market Conducts Act 2013 (FMCA)) to a group of persons which complies with the exclusion for â€Å"small offers† under clause 12 of schedule 1 of the FMCA; and †¢ an offer to selected â€Å"wholesale investors† (as defined in the FMCA) and â€Å"close business associates†Read MoreBrand Building Blocks96400 Words   |  386 Pagesdirectly affects the motivation to build brands. The second reason, the proliferation of competitors, reduces the positioning options available and makes implementation less effective. The third and fourth reasons, the fragmentation in media and markets and the involvement of multiple brands and products, describe the context of building brands today, a context that involves a growing level of complexity. The remaining reasons reflect internal pressures that inhibit brand building. The fifthRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagescases, and illustrate that certain successful and unsuccessful practices are not unique. Information Boxes and Issue Boxes are included in each chapter to highlight relevant concepts and issues, or related information, and we are even testing Profile Boxes. Learning insights help students see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success modes. Discussion Questions and Hands-On Exercises encourage and stimulate